want to stand out?

make marketing personal

It’s probably no real surprise that personalisation can increase your marketing response rate, but by exactly how much may depend on the type and extent you go to. We know that simply addressing a letter will give you a 99% chance of it being opened, but if your data allows for it, what about personalising your imagery, content and offer?

let’s talk numbers!

Want to get your marketing material past the delete button? Using a customer’s name is a good starting point, but step further into personalised content and imagery and you’ll have an even better chance of grabbing and holding their attention. It’ll go a long way to the engagement with your brand.
  • Open Rates for individually addressed mail – 99%
  • potential increase in response with personalised DM – 30%
  • Improved click through rates on personalised emails – 14%

PERSONALISATION

YOU’RE MY ONE AND ONLY

Let’s start with the nitty gritty. We have separated personalisation from customisation. Technically they’re kind of the same, but as a feature of PIVOT they’re treated differently.

If I make your messages personal, I use your name or some other unique feature about you, as part of imagery or content.

If I make your messages customised, I change blocks of content or imagery to make it relevant to different customer segments, say for example families vrs singles vrs retirees. Or people who have purchased different products from your range. See more on customised messages here.

Now that’s all cleared up, let’s delve further into what we can personalise. Personalisation can be part of an automated Web2Print site, or a Cross Media Campaign.

PERSONALISATION

YOU’RE MY ONE AND ONLY

Let’s start with the nitty gritty. We have separated personalisation from customisation. Technically they’re kind of the same, but as a feature of PIVOT they’re treated differently.

If I make your messages personal, I use your name or some other unique feature about you, as part of imagery or content.

If I make your messages customised, I change blocks of content or imagery to make it relevant to different customer segments, say for example families vrs singles vrs retirees. Or people who have purchased different products from your range. See more on customised messages here.

Now that’s all cleared up, let’s delve further into what we can personalise. Personalisation can be part of an automated Web2Print site, or a Cross Media Campaign.

LET’S
START
GETTING
PERSONAL

Ready to jump into personalisation? Take one customer database with an endless number of opportunities.

01

PRINT

DIRECT MAIL SECRET WEAPON

Imagining opening the mail to see you name in lights, or in the clouds, even the the foam of a coffee cup. Print has, up until now, been the only option for this kind of personalisation. An oldie, but still a goodie!

Insider Tip
Just because you’ve seen this stuff before, many of your customers may not have. Image personalisation has come a long way and, if done well can make a memorable statement.

01

PRINT

DIRECT MAIL SECRET WEAPON

Imagining opening the mail to see you name in lights, or in the clouds, even the the foam of a coffee cup. Print has, up until now, been the only option for this kind of personalisation. An oldie, but still a goodie!

Insider Tip
Just because you’ve seen this stuff before, many of your customers may not have. Image personalisation has come a long way and, if done well can make a memorable statement.

01

PRINT

DIRECT MAIL SECRET WEAPON

Imagining opening the mail to see you name in lights, or in the clouds, even the the foam of a coffee cup. Print has, up until now, been the only option for this kind of personalisation. An oldie, but still a goodie!

Insider Tip
Just because you’ve seen this stuff before, many of your customers may not have. Image personalisation has come a long way and, if done well can make a memorable statement.

02

DIGITAL

ADD A STAND OUT ON BULK EMAILS

Rendered with a similar process to a print file, this kind of personalisation can now be executed as part of an eDM. Names can appear as part of the image or on top of the image.

Insider Tip
Because of the personalisation element, emails will need to be rendered on our server. Work with our IT team early on to ensure the execution meets your standards and best practices.

02

DIGITAL

ADD A STAND OUT ON BULK EMAILS

Rendered with a similar process to a print file, this kind of personalisation can now be executed as part of an eDM. Names can appear as part of the image or on top of the image.

Insider Tip
Because of the personalisation element, emails will need to be rendered on our server. Work with our IT team early on to ensure the execution meets your standards and best practices.

02

DIGITAL

ADD A STAND OUT ON BULK EMAILS

Rendered with a similar process to a print file, this kind of personalisation can now be executed as part of an eDM. Names can appear as part of the image or on top of the image.

Insider Tip
Because of the personalisation element, emails will need to be rendered on our server. Work with our IT team early on to ensure the execution meets your standards and best practices.

03

WEB

WHAT’S IN A NAME?

A PURL (pesonalised URL)  jumps out to a personalised landing page. Use more than just the imagery by prepopulating what you already know about the customer. It will increase your response rate.

Insider Tip
Image personalisation doesn’t mean creating thousands of artwork variations. Software like PIVOT treats it very much like a mail merge. How about that!

03

WEB

WHAT’S IN A NAME?

A PURL (pesonalised URL)  jumps out to a personalised landing page. Use more than just the imagery by prepopulating what you already know about the customer. It will increase your response rate.

Insider Tip
Image personalisation doesn’t mean creating thousands of artwork variations. Software like PIVOT treats it very much like a mail merge. How about that!

03

WEB

WHAT’S IN A NAME?

A PURL (pesonalised URL)  jumps out to a personalised landing page. Use more than just the imagery by prepopulating what you already know about the customer. It will increase your response rate.

Insider Tip
Image personalisation doesn’t mean creating thousands of artwork variations. Software like PIVOT treats it very much like a mail merge. How about that!

04

VIDEO

VIDEO CHANGES EVERYTHING

With almost 5 billion videos watched every day on You Tube, the power of personalising this medium is unlimited.

Insider Tip
Allow an ’empty’ space in your videos where the personalisation layer will work effectively and obviously.

04

VIDEO

VIDEO CHANGES EVERYTHING

With almost 5 billion videos watched every day on You Tube, the power of personalising this medium is unlimited.

Insider Tip
Allow an ’empty’ space in your videos where the personalisation layer will work effectively and obviously.

04

VIDEO

VIDEO CHANGES EVERYTHING

With almost 5 billion videos watched every day on You Tube, the power of personalising this medium is unlimited.

Insider Tip
Allow an ’empty’ space in your videos where the personalisation layer will work effectively and obviously.

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