custom made

to suit every individual

If I own a cat, and you have a dog, why would the marketing message from our local vet be the same?

This is where customisation comes into play. Different content or imagery to different customer segments based on demographics or purchase history. It’s how marketing becomes relevant and engaging to the individual.

how does it work?

Customising marketing messages is a little like mail merging your letters, but on a slightly more sophisticated scale.

Driven from one central data base each customer record identifies their particular characteristics. That might be gender, age, life stage or even what product they most recently purchased. It’s the business rules within your campaign that take this information and build the individual messages. A life stage flag for families might receive different images and copy to a life stage flag of a single individual of female gender.

 

CUSTOMISATION

IT’S ALL ABOUT YOU

If our vet knows that I own a dog and you have 4 cats, then why would we receive marketing material that didn’t suit our individual circumstances?

It’s all about the best use of our marketing resources. If your marketing isn’t relevant, your customers will lose interest.

PIVOT customisation can be executed across print, digital, video and web channels.

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