‘special snowflake’ marketing
So what’s it all about, this special snowflake stuff?
The correct terminology is 1 to 1 Marketing. An approach that uses demographic, psychographic and geographic information, combined with purchase history, to build relevant and target marketing communication for each and every customer.
OK. The concept is sound, but how do I use my current customer database to send the right message, via the right channel, at the right time, using multiple touch points? Yeah Right!
Rest easy. There is a closed loop solution to automated all of this mammoth juggling act.
Introducing Printcraft PIVOT!
how do i BUILD a 1 to 1 CAMPAIGN?
Struggling to get your head around how? See our cross media planning tool, circle.