MAKE YOUR CUSTOMERS SMILE

 

TREAT THEM LIKE INDIVIDUALS

MAKE YOUR CUSTOMERS SMILE

 

TREAT THEM LIKE INDIVIDUALS

MAKE YOUR CUSTOMERS SMILE

 

TREAT THEM LIKE INDIVIDUALS

MAKE CUSTOMERS SMILE

Want to know how we do it?

We take your generic, one size fits all marketing messages, and make them personal, customised and highly relevant to each and every individual. It helps create that ‘special snowflake’ feeling.

what is

 

PIVOT MARKETING SOLUTIONS?

 

I know you’re imagining a whole bunch of good looking marketing execs (below), frantically juggling the data, channels, reports, artwork versions, timing … (you get the drift) … that would normally make a highly targeted, multiple touch point campaign successful.

Nope. Not a single good looking individual to be seen.

PIVOT is a automated, software solution.

Think of it as the mixing bowl that combines your customer database, a pinch of artwork and a few good dashes of strategy, business rules, and reports. Out pops highly personal, customised, trigger based marketing content.

Our marketing and IT team will help you with the strategy, rules and execution, but our trusty software does most of the hard work.

 

CROSS MEDIA

CAMPAIGN

INGREDIENTS

DATA
Data is gold. It’s what drives the how, what and who you communicate with. The more information you can gather on your customers, the more personal you can make their marketing. Read more about data collection methods and using it to create personalised campaigns.
ARTWORK
No need to create a bucket load of artwork to accommodate different segment versions. PIVOT will do that for you with templates. Read more on multichannel marketing and creating artwork.
MULTIPLE CHANNELS
Like all good marketing diets, too much of one channel is rarely the best option. PIVOT can not only execute muliple channels (print, digital and web) but it can make all touch points talk. Talk you say!!! Read more about personalised, multichannel campaigns.
TRIGGERS AND RULES
What happens when your customers don’t respond to their subscripton renewal notifications? Is there a ‘Plan B’ if an email message bounces? Trigger and rule based marketing is all about contingencies. If an email bounces, send an SMS. If a subscription notification isn’t actioned, schedule a follow up email after an appropriate time. When your existing customers are critical to your business, your messages MUST reach and engage them. Read more about Trigger Based Marketing.
PERSONALISATION
See your name in lights … or in the clouds … or maybe even a coffee cup. Whatever will enhance your message and engage your customer. The unique thing about PIVOT’s personalisation capabilities, is its ability to execute via printed, digital, web and video channels. Read more about PIVOT’s personalisation options here. 
CUSTOMISATION
What makes PIVOT unique is the ability to create a customised message based on your profile or your purchase history. For example, male recipients could have a different call to action than female recipients. You might see a different price or product selection than me, based on your previous purchase history. It’s special snowflake marketing at its best. Read more about PIVOT’s customisation options here. 
REPORTING
What campaign would be complete without a whole bunch of reports on open rates, click throughs and returns. PIVOT looks after that too. Who needs a whole team of good looking execs?? Read more about One to One Marketing Campaigns.

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